Job Description
Description As FairCom’s Marketing Manager, you will be responsible for creatively promoting our highly technical custom software. This role is a mix of digital marketing, trade show ownership, and brand development. You will execute effective campaigns to increase FairCom’s brand awareness and consistently generate new, high-quality leads, and will be pivotal in annual trade shows, managing everything from sign-up to post evaluation!
When you join our team you will gain experience in the next phase of the Industrial Revolution, Industry 4.0! You will work with the world’s first converged IoT & IIoT hub, FairCom Edge, a solution providing real-time data and seamless integration for manufacturers across the globe, as well as our data modernization product, RTG, and our core product
, FairCom DB, an advanced database engine focused on reliability and scalability.
The Day-to-Day - Maintain deep knowledge of the market to understand buyer personas, the competitive landscape, and contribute to strategy planning.
- Seek out, plan, prepare, and attend tradeshows and events.
- Develop and coordinate regular email marketing campaigns in HubSpot to existing and prospective customers.
- Maximize the volume of inbound traffic from search engines to the company’s website through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization (SSO), content strategy, information architecture, and more
- Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for the marketing team.
- Work with our Product, Engineering, & Sales teams to define personas or target channels to fine-tune messaging for campaigns, posts, and the website.
- Manage the marketing team as well as all related tasks such as hiring, training, project management, and performance management.
- Up to 30% travel to attend Tradeshows and network with the DBMS Industry.
Requirements - 3+ years of experience in Marketing management roles with a proven track record.
- 2+ years of experience in B2B Technology or SAAS Marketing.
- Bachelor’s Degree from an accredited institution in Marketing or a related field.
- Proficiency in Marketing software systems such as HubSpot, Marketo, Pardot, Drift, Bots, etc.
- Strong track record that shows successful go-to-market strategies and programs with measurable impacts on revenue contribution.
- Familiar with the basic concepts of a typical IT infrastructure, like servers, storage, business applications (ERP, CRM, BI, etc.), and the role a database plays in it.
Position Preferences - Master of Business Administration or other advanced Marketing/Technical education a plus.
- Continued skill development such as Google Adwords certification or HubSpot Academy certifications.
- Experience with the following: FairCom DB, RTG, EDGE, and/or IoT/IIoT.
Join the FairCom Team! Have Fun and Work Hard with an Opportunity for a Healthy Work/Life Blend - Small, Cross-Functional teams with autonomy and empowerment.
- Opportunity for hybrid work schedules after onboarding.
- Above-average workforce tenure fostering strong professional relationships and skill-set building.
- Very competitive salaries based on the industry.
- Incredible benefits: medical, dental, vision, life insurance, and 401K matching.
- Three weeks of vacation time, one week of sick time, and a very limited schedule over the end of year Holidays (skeleton crew operations).
- 14+ paid holidays throughout the year.
- Annual and quarterly company-wide team-building activities and opportunities to grow.
- Fully stocked kitchen with snacks, meals, and drinks.
- Close proximity to I-15 with easy and fast access to exits and just up the road from the South Jordan Front Runner Station.
Job Tags
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